AiRi advises B2B technology and AI companies on finding commercial clarity — whether you are building your first GTM motion or rebuilding one that stopped working. Strong products deserve stories that match.
Start a ConversationOperating experience across
AiRi advises B2B technology and AI companies on the commercial strategies that actually move markets. At the helm is Rita Patel Jackson, with decades of experience leading commercial strategy at some of the most complex technology companies in the world.
Rita has built and led the functions she now advises — from scratch at startups to global scale at IBM, GE Healthcare, and Salesforce. She has built PMM organizations, created categories, commercialized AI in regulated industries, and turned complex portfolios into coherent, winning market positions.
She brings the same rigor to a 10-person startup trying to find product-market fit as she does to a Fortune 50 navigating AI transformation. The approach scales. The receipts are real.
Whether you are a founder finding your footing in a crowded market, a CMO inheriting a strategy that no longer fits, or a CEO preparing for what comes next — AiRi builds the commercial clarity that turns strong products into undeniable market positions. Every recommendation connects to pipeline, revenue, or competitive advantage. No frameworks for the sake of frameworks.
Ongoing
Ongoing strategic counsel for founders, CMOs, and CEOs who need a senior operating partner — not another consultant. Whether you are building your first PMM function, creating a category, or scaling a GTM motion that has stalled, Rita works alongside you.
Executive
Strategic counsel at the board or C-suite level — preparing for an IPO, navigating an acquisition, or building a credible AI narrative for investors and stakeholders who will pressure-test everything.
Flagship
A focused engagement to diagnose your GTM gaps, build your positioning and commercial strategy, and hand you an execution-ready playbook. Works for a seed-stage founder and a Series C CMO alike. Most clients see pipeline impact within one quarter.
Organizations are not failing at AI because the technology is wrong. They are failing because they treat commercialization as a phase that comes after the product is built. It is not. It is a muscle. And most organizations have never trained it.
The Four Muscles
01
02
03
04
© 2026 Rita Patel Jackson. The AI Commercialization Muscle Model™ is proprietary and confidential.
"Companies have spent the last decade investing in AI capability. Very few have invested equally in AI commercialization capability. The ones that close that gap in the next 24 months will define their markets."
Talk to Rita About Your Muscle GapsRita speaks to audiences of executive leaders, product and marketing teams, and AI practitioners at the exact intersection where strategy meets market reality. Her talks don't just inform — they reframe how leaders see their biggest commercial challenges.
With two decades of operating experience commercializing complex technology across enterprise, healthcare, and AI, Rita brings specificity, credibility, and the kind of hard-won insight that only comes from having lived it.
Book Rita to Speak →
Companies are treating AI as a product announcement when it requires a fundamentally different commercial approach. The companies that win won't be the ones with the best AI — they'll be the ones that figure out how to sell it.
When pipeline stalls, companies default to more campaigns and more headcount. But the root cause is usually upstream — positioning that doesn't resonate, messaging that sounds like competitors, GTM designed around how the company wants to sell rather than how buyers want to buy.
Rita's talks are built around real operating experience — not frameworks developed in a conference room. Every keynote is tailored to the audience's specific industry, challenges, and moment.
Executive leadership teams and boards
Product marketing and GTM conferences
AI and technology industry events
Investor and portfolio company offsites
Women in leadership and executive programs
20+
Years operating at the intersection
of product, marketing, and revenue
42%
Marketing contribution to pipeline —
proof the strategy works, not just looks good
$1.95B
In marketing-sourced pipeline,
built with the same playbook Rita brings to you
Series A
to
Fortune 50
The range of companies
where this work has driven results
No pitch deck. No proposal template. Start with a real conversation about where your GTM is working, where it is not, and what to do next.
rita@airi-advisory.com · No agenda. Just perspective.
